FOR IMMEDIATE RELEASE: NEW INTERNATIONAL WHISKY GUIDE 2017 WILL CHANGE THE WAY YOU SEE WHISKY

NEW INTERNATIONAL WHISKY GUIDE 2017 WILL CHANGE THE WAY YOU SEE WHISKY

The International Whisky Competition just released the International Whisky Guide 2017, a new book featuring all distilleries and whiskies entered in last year’s edition of the annual Chicago-based blind tasting whisky competition.

The guide was written by wine and whisky expert Sébastien Gavillet in collaboration with Sylvain Allard based on the tasting notes of 10 professional tasters, eliminating the bias and perception of a single taster. Whisky aromas and flavors are unique and differ from batch to batch: “It’s one of the best kept secrets about whisky. You can’t replicate the exact same taste batch after batch. Just like wine, you have variables which can’t be controlled. In wine, it’s the weather and growing conditions. With whisky, it’s mostly the barrels used. Over 60% of the aromas found in whisky are imparted from the barrel and no two barrels are alike. So, you have many whisky books out there reviewing whiskies tasted over 2 years ago, and the ratings, aromas and flavors described may not be accurate anymore. Therefore, the International Whisky Competition decided to produce a new review every year and revisit each whisky on an annual basis.”

140 whiskies are featured in the International Whisky Guide 2017 and include complete aromas and flavors profile for each review, a full color picture of the actual bottle, as well as a detailed description of each distillery from which they are coming from. As the Guide presents the whiskies tasted and rated during the International Whisky Competition, it also lists the medals and awards each whisky has won. “That makes a difference”. “People can see that it’s not all the whiskies that win a medal at the International Whisky Competition as we only award three medals per category, like in any other real competition. There’s only one (unless tied) big winner for the Whisky of the Year, the highest scoring whisky of the competition, who receives the Golden Barrel Trophy, and each medal awarded for other whiskies are unique, showcasing the specific category.” Last year’s Whisky of the Year was Glenmorangie Signet which scored an impressive 97 points.

The book can be purchased on the International Whisky Competition website: www.whiskycompetition.com/shop-iwc/international-whisky-guide-2017

About the International Whisky Competition™
The International Whisky Competition brings whiskies from around the world to be blind tasted and rated by a professional tasting panel using the most comprehensive tasting method available with 15 different criteria. These criteria are required to produce the tasting notes as well as aroma and flavor profiles for the International Whisky Guide. Unlike other competitions, the judges on its tasting panel are presented with one whisky at a time, to ensure each whisky gets the proper attention. It’s the only such competition in the spirits world to deliver unique medals designed to promote each of the winning whiskies. Only 3 medals (Gold, Silver & Bronze) are awarded per category. The Whisky of the Year (highest score during the competition) gets rewarded with the Golden Barrel Trophy, currently held by LVMH at Glenmorangie Distillery in Scotland for last year’s Glenmorangie Signet which scored an impressive 97 points.

For more information about the International Whisky Guide and the International Whisky Competition, please visit whiskycompetition.com or contact Sylvain Allard, Managing Director, at s.allard@whiskycompetition.com