James Ball

James Ball is a Master of Whisky and Founder of Truth & Flavor L.L.C where he demystifies the spirit world through highly engaging, educational tasting events that prioritize honest evaluation over industry hype. Specializing in rigorous sensory analysis, he is known for taking both novices and connoisseurs "by the glencairn" to discover the nuanced qualities of whiskey in a fun, approachable environment.

As the creator of the DramIt app, James further champions the global whisky community by providing a modern app for enthusiasts to track and elevate their own tasting journeys. He is honored to bring his objective palate and deep passion to the tasting panel at the International Whisky Competition